Privacy Policy

Your privacy is critically important to us. At Performance Diesel we have a few fundamental principles:

·         We don’t ask you for personal information unless we truly need it.

·         We don’t share your personal information with anyone except to comply with the law, develop our products, or protect our rights.

·         We don’t store personal information on our servers unless required for the on-going operation of one of our services.

If you have questions about deleting or correcting your personal data please contact us

 Performance Diesel Inc. (“Performance Diesel”) operates It is Performance Diesel’s policy to respect your privacy regarding any information we may collect while operating our websites.

Website Visitors

Like most website operators, Performance Diesel collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Performance Diesel’s purpose in collecting non-personally identifying information is to better understand how Performance Diesel’s visitors use its website.

Gathering of Personally-Identifying Information

Certain visitors to Performance Diesel’s websites choose to interact with Performance Diesel in ways that require Performance Diesel to gather personally-identifying information. The amount and type of information that Performance Diesel gathers depends on the nature of the interaction. For example, we ask visitors who sign up for an account at our Online Store to provide a username and email address. Those who engage in transactions with Performance Diesel – by purchasing products from our online store, for example – are asked to provide additional information, including as necessary the personal and financial information required to process those transactions. In each case, Performance Diesel collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with Performance Diesel. Performance Diesel does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Protection of Certain Personally-Identifying Information

Performance Diesel discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on Performance Diesel’s behalf or to provide services available at Performance Diesel’s websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using Performance Diesel’s websites, you consent to the transfer of such information to them. Performance Diesel will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, Performance Diesel discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when Performance Diesel believes in good faith that disclosure is reasonably necessary to protect the property or rights of Performance Diesel, third parties or the public at large. If you are a registered user of an Performance Diesel website and have supplied your email address, Performance Diesel may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with Performance Diesel and our products. Performance Diesel takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Performance Diesel uses cookies to help Performance Diesel identify and track visitors, their usage of Performance Diesel website, and their website access preferences. Performance Diesel visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Performance Diesel’s websites, with the drawback that certain features of Performance Diesel’s websites may not function properly without the aid of cookies.

Business Transfers

If Performance Diesel, or substantially all of its assets, were acquired, or in the unlikely event that Performance Diesel goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Performance Diesel may continue to use your personal information as set forth in this policy.

Privacy Policy Changes

Although most changes are likely to be minor, Performance Diesel may change its Privacy Policy from time to time, and in Performance Diesel’s sole discretion. Performance Diesel encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.

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